Sometimes writers think that design and communication are separate. That it’s the writer’s job to communicate with well-chosen words, and then the designer’s job to “make it pretty.”
Design is actually much more important than that.
The right design doesn’t just look good. It actually communicates something important to your readers.
- Good design conveys your authority. Professional design shows your commitment to your audience, and that you aren’t some “fly by night” who slapped a site together.
- Good design enhances your content without drawing attention away from it. You don’t want your readers to say, “what a great-looking design.” You want them to say, “what a remarkably useful blog, I’m going to read this every day.”
- Good design allows you to highlight what matters most to you. Clean, open design with plenty of white space allows the ads and images you choose to stand out on the page.
Good design always serves the needs of the project. A wonderful theme for a photography blog would be the wrong choice for most writers. A craft shop owner has very different needs from a real estate agent.
Real designers takes into account what you’ll be using your site for, and supports your purpose beautifully.