Dear readers,
I have taken some time to re-familiarize myself with today’s music practices. Although I have extensive knowledge and contacts within the industry, today is a different day and age. As many of you have experienced, gone are the days where you submit your demo via snail mail to an A&R rep at a major label. Now, all you need to do is take your webcam into the bathroom, record yourself, post it on YouTube and pray it catches on to a few hundred thousand (thanks to the help of some tweets to a few thousand believers) and wait for the label to contact you.
Although I have been easily able to adapt to new practices, sometimes you have to teach an old dog some new tricks. With music apps being launched at an unimaginable rate and the rebirth of Indie labels, there was some re-educating to do. To be able to provide you with the most up-to-date information and lead you to the virtual pot at the end of the Photoshopped rainbow, I have been meeting with many colleagues as well as making new connections to establish a strong foundation for information.
I will leave you with this, pick up Steve Stoute’s “The Tanning of America” How Hip Hop Created a Culture That Rewrote the Rules of the New Economy. Take a look at the blog site TanningOfAmerica.com. I’m just about wrapping up the book, but it’s an informative read on how historic minority pioneers in the industry revolutionized music and how Steve was able to harness and bridge the marketing gap from artist to consumer.
If you’re in the Tri-State area, check him out at one of his upcoming tour dates:
OCTOBER 6TH 2011
Influencer Conference 2011
A Conversation with Steve Stoute
Event Description:
250 Hudson Street
New York, NY 10013
10:00AM
influencercon.com/nyc
Twitter: @influencercon
OCTOBER 6TH 2011
Advertising Week
Bloomberg Roundtable
Event Description:
Leading the way forward on the competitive brand-building battlefield.
Times Center Theater
242 West 41st Street
New York, NY 10036
12:00PM – 12:45PM
AdvertisingWeek.com
Twitter: @AdvertisingWeek
I’m off to another meeting, but stay tuned for my thoughts on the subject…
- George 48
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